Ever since I was small, I loved nature. I don’t know why particularly, I just did. Growing up, I loved spending time in the country, around plants and animals and anything from the natural world. I took biology and ended up taking Agriculture in university.
Looking at career options, I was not pleased. A good paying job was most likely to be found in a region that I was not willing to live in (for several reasons), so I got sidetracked into a job that kept me in this location, but not really contributing to anything on the nature side of things. I had access to nature, but not a viable way to contribute to it’s health in the form of a career.
The main thing I didn’t want was a commute, which I had done previously for 2 years and which was draining and annoying and can take the life right out of you if done too long. Finally I was able to create a self-sustaining business right here where I lived.
So, now there was the time and energy for nature. I suspect this might have something to do with many people’s lack of interest or ability to contribute to the health of the planet – being tired and stressed from work. Change takes effort and when your effort is going into a job that is energy draining (as most are), you have little left after work for anything but the basics.
Anyway, this year we, Ernie and I, have decided to make a serious effort to live differently. We have been moving towards this for several years and refining our thinking and actions and have come up with many things that we feel will help move us and others towards living more kindly towards the planet. We are also now actively promoting this lifestyle to people (tactfully), hoping that they will make a few changes to their lifestyles to help out and make a difference. We do not lecture anyone, but simply mention things we and others can do in our daily conversations with people in our area.
The following are the things we ourselves are doing to feel that we are working towards the goal of protecting the health of our planet.
- Working towards growing all our own vegetables and fruits. We grow 80% of our veggies but only about 25% of our fruit. Producing our own fruit is more difficult but not impossible. We buy oranges, blueberries in season, cherries in season, and macintosh apples which we can’t grow here. We have our own apples, Saskatoons (Service berry), and raspberries. For veggies we buy cauliflower and radishes, both of which we can’t grow here successfully, and hothouse cucumbers from a different province and mushrooms grown locally. Everything else we grow ourselves and process for winter or do without.
- Reducing the amount we drive dramatically and walk as much as possible. This is easy to do especially in cities where you have public transit and can cycle most times of the year. In the country it is more difficult especially if you choose to live away from a larger centre where things need to be trucked in or you have to drive longer distances to get somewhere or buy something. As society moves towards more digital based commerce, it is likely that most things will be delivered which will save on individual car driving.
- Feed our pets as naturally and with as little waste as possible. Our dogs eat mostly raw meat, with some cooked foods such as sardines and tripe. Meat and eggs are obtained as much as possible from local ranchers/farmers. Sometimes we have to buy meat from the store, but if we do that, we save the plastic and styrofoam meat trays and reuse them for many things. There is almost no waste, where as if we fed dry dog food we would be throwing away big dog food bags, about three larges one a month. These are lined with aluminum and plastic for freshness and are not recyclable.
- Attempting to eliminate new purchases of plastic items and reduce the use of disposable plastics. This is a non-negotiable. I feel this is the most serious environmental issue that needs to be addressed currently. If we have some re-usable plastic, we won’t get rid of it just because we don’t want plastic around, but use it until it is not in good condition anymore. We don’t use shampoo anymore (water wash only) and very few store bought personal products so there is much less plastic waste. This is an area I’d like to reduce even more.
- We RE-USE EVERYTHING at least once. If it can’t be re-used, we will try not to buy it or find an alternative to it that is re-usable.
- Find new uses for most, if not all things that would normally be thrown out. This includes clothing, furniture, wood or any building material etc.
- Composting our waste. There is much that can be composted that people are not aware of, that would reduce the amount of garbage, maybe not useable for food plants, but compostable nevertheless. Cardboard is compostable by worms for instance.
- Support ethical and low-intensity animal farming for meat. In order to support this statement I won’t be including information here, but I encourage you to do your own research about red meat, farming etc. We will never be vegan as veganism is not a diet but an ethical position that rejects using animals for food, clothing, entertainment and other reasons, like having pets. Yes, if you have a pet you cannot be vegan by definition. In fact I would question whether there is even anything truly vegan at all, but that is for another article. I would resort to calling yourself a “strict plant-based eater” instead. I consider myself a plant-based” eater because my diet is based on plants, but I also eat meat and eggs and a very small amount of artisan cheese. I will also not give up my connection with other species on this planet especially dogs. I feel it is a natural way for humans to live, interacting with animals and it is pleasurable. That said, I do not agree with factory or large scale animal farming. People can eat less meat and we can raise and slaughter food animals better and more humanely. We can live in harmony with animals in our lives and in domesticity. If I can’t have animals in my life because of the beliefs of a few radical people, I don’t want to be here on earth at all.
- We save things from the garbage. There are so many things being thrown out in dumps and landfills that shouldn’t or don’t need to be thrown out. Ernie and other people we know have salvaged many, many things from being burned at the dump, and we have found ways to reuse these things.
- When we buy food, we make a great effort to buy products that are produced in this country, and even better, from within our community. All our meat and eggs come from local farmers and ranchers. It is not more expensive when you eat less. We also eat wild meat, specifically deer, which is low in fat as all wild meats are. For those of you who are opposed to hunting but still eat meat, unless you only purchase meat from animals that are dispatched on the farm and under no stress from transporting, then the meat is not at the highest quality. Wild deer are not terrorized by hunting anymore than they would be if they were being hunted by wolves or coyotes, whereas transporting animals to a slaughterhouse is very stressful on the animals.
- We don’t follow fashion trends. If something is not “trendy” or current in style we don’t get rid of it. Fashion is not really important. That being said, for some people it is important, but it is a throw-away culture. Furniture, knick-knacks, clothing, etc can be kept, saved, reused. Humans do need re-adjustment on the way we think about consuming things. We choose to buy good quality, and yes, more expensive items that last longer and do not give these things an expiry date based on what the current fashion or trends are. If something is in bad shape we simply find other uses for it until it is no more. I like the idea of finding one’s own style without the influence of consumerism. There are some amazing products in the marketplace that are high quality and unique and thoughtfully made. This is what I look for when thinking about a purchase (which isn’t often).
- Houseplants. Or how about just plants in general. Need I say more? OK, I will. I’m obsessed with plants. It’s what I studied in university. I love them. Tree, shrubs, flowers, food plants, houseplants. They are useful (in all kinds of ways) and houseplants bring nature into the home. The more I have the better I feel mentally. Having a few or several in your home is beneficial for you and your surroundings, reminding us even in snowy and cold winters (if you have them) that the plant, and planet, needs assistance to live.
- Writing about what we’re doing. This is a great way to spread information and ideas to assist others in changing perceptions about how we live. Ernie and I don’t presume to know what you do or can do in your own area, but where we live, since the community is small, we can come in contact easily with others to communicate information. Writing and posting on the internet is the same thing. Easy and convenient, and it works. If you think about it, I’ll bet there are several things you could do where you live now to spread the word.
I’m sure there are more things that you and I can and will come up with to contribute to this planet project, which MUST be done now. There is now more fooling around and we cannot go back. We must do this together.
Now that I have said all this, I want to emphasize, that this post is NOT a criticism list, to make people feel crappy about how little they are doing. This is a SUGGESTION list, describing mostly what we do ourselves and what CAN be done, and how important I feel this is. We want to encourage you (I know most of you who read this are already doing this stuff) and show how easy it is to do some of these things, give ideas and to impress upon people how important it is to do these things. That’s it. We’re not saying how great we are, or that you’re a bad person for not doing what we are. Instead, I’m simply giving information.
If you feel defensive or angry at some of these suggestions, that is not my fault. It is something for you to examine within yourself, on why you feel that way.
Then, once you have done that, take action and do something great for your city/town, province/state, community, and most importantly for yourself and your family!
Living rurally is definitely different from living in urban areas for many reasons. When thinking about promoting your small business, there are a few things that are important to consider as being challenges and benefits.
Advertising In An Area Of Low Population
Reliable access to the internet can be one of those annoying differences between rural and urban areas that put a damper on promoting a business to your ideal customer. Luckily, depending on what area you live in, it might not matter that much. Promoting to the locals is often best done by using paper advertising.
As a social media manager for rural small business, I don’t always advocate for my own services. It all depends on the area you live in and why people are coming into your town.
In very small communities, posters on bulletin boards are still used to notify locals of what is going on – even with the younger crowd. Word of mouth is quite a good promotional tactic for small, service based businesses such as electricians or carpenters. Often, many businesses don’t even really have to advertise at all.
Where we live, only the larger businesses such as contractors and hotels do much paid advertising in the local newspaper or online. Everyone else relies on non-paid advertising. There are many people working on their own as sole proprietors who just get to know people in the area and get more than enough work from that. So actually, their best advertising tactic is in-person sales of their service and word of mouth.
In our village, which is a tourist town, most businesses can use social media to their benefit because the majority of sales is done during the spring/summer and weekends when cottagers and tourist come in. These tourists come in from up to 4 hours away and have access to good internet services. So they can find out whats going on here by using the internet as long as a business is using it properly.
Many organizations here still use only posters pinned to bulletin boards simply because they have not realized the benefits available to them in using digital advertising. They also spend money on advertising in the local newspaper, which is useful to a degree but limited as well to the older newspaper readers. The younger groups are not reading the newspaper with as much regularity. This poses a problem for some of these organizations, who are also made up of locals who in our area are all older residents of the village.
What is Appropriate?
Each town or village will need to determine on its own what is the most appropriate and cost effective means of advertising or promotion for them. Since most social media is free it cannot hurt to have a presence there. However, the thing about social media is just that – it is social and needs to be updated with regularity. The cost of using social media if you do not have the ability to post regularly is mostly in paying someone to do it for you. This can be a problem for communities that are not really going to benefit from using it, as it can be costly to pay someone to be a manager.
If a sole proprietor or volunteer of an organization can do the work well her/himself, then it won’t hurt. But not updating your social media often – at least twice a week – will not do you any favours in increasing your credibility.
It is impossible to know whether or not internet service will actually improve in rural areas or not. Some places may improve while other may not. This is also something to take into account when working on a marketing plan or deciding whether or not to actually do the extra work to post online.
Either way rural businesses are not going anywhere anytime soon. It’s just a matter of figuring out what is the best thing for you and your rural small business.